Chicken: Case study
Read the following interviews and features on Chicken:
Film News interview with director Joe Stephenson
Hey Guys interview with Stephenson
Flavourmag interview with Scott Chambers and Joe Stephenson
Watch the trailer for Chicken:
Watch this Into Film feature on Chicken:
Watch important film critic Mark Kermode's review of Chicken on the BBC:
Funding
1) What was the budget for Chicken?
The director Joe Stephenson raised £110,000 which was the budget of the film.
2) How did Joe Stephenson end up raising the money to make the film?
Joe Stephenson got the money through family and friends as no funding body was willing to fund Chicken.
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
The funding compared to the blockbuster films such as Spectre or Paddington 2 is that Chicken does not have high budget to be changing settings so that also means they can not have a much better venue.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
BFI stands for Brith Funding Institution. It gets money from the lottery and that is how they help small UK films to be produced.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Chicken could have failed to secure funding from BFI could be because their presentation did not go well so the BFI leaders may have not really liked how it was presented and layed out to the leaders.
Production
1) What difficulties did the film run into during production?
The difficulties the film faced during the film was the scenes with the chicken teh cast would not know how the animal would behave during the scene. The weather was another issue that they did soemtimes face as most of the scenes were external.
2) How many days did the film take to shoot?
The film took 19 days in total for the filming to be shot.
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes outside because of the weather conditions they would have to face some of the time.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
The film failed to secure a distribution deal when the film was first made in 2014 because of very low promotion done for the film so it was harder for the audience to see the film.
2) What film festivals did Chicken feature at between 2014-2016?
The film festival that Chicken featured at between 2014-2016 was for Two-year festival circuit where they actually also won an award at.
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
This would be because then they can reach a wider number of audiences through them.
4) When was Chicken released in cinemas in the UK?
Chicken was released in some cinemas in May 2016.
5) Why do you think film subscription service MUBI chose the film to feature on the service?
This is because the institution focuses on low budget films to get more noticed in the UK.
6) Why was Film4 a good choice to give the film its UK television premiere?
Film4 is a free TV channel with a wide number of British audience this will allow the UK films to get more noticed by the audience.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
It was released in January 2018 on iTunes and video-on-demand services.
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests the film has pleasure of escapism as maybe the people not from the UK can look at the film and they will not be relating to it because of the different cultures in different countries.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
This would allow the film to get more notices and more people will watch the film i f he gives a good review.
4) How does the Chicken Twitter account create and maintain interest in the film?
Social media in this age is a big key factor in people's life so what this will do is get more people to look at the film by making it more aware on social media.
5) Who does the Twitter account re-tweet? How does this help to promote the film?
6) How does the Chicken Facebook page use images and video content to promote the film?
If the audience likes what they are seeing through the content they are more likely going to be attracte to watch the film.
Final reading: Media Magazine - the appeal of arthouse cinema
Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:
Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article.
1) Summarise the article in 50 words.
Arthouse films are artistic characters than commercial characters. They are films that are purposely difficult to understand or 'read'. The people that assume cinema as being entertainment as that is easier to read and understand what is going on. They are rarely likely to watch an art house film.
2) What are some of the suggested audience pleasures for arthouse film?
Some of the suggested audience pleasures for arthouse film is escapism and personal identity.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Some audiences struggle with arthouse film because they take the cinema as entertainment which is simpler to read so arthouse film would be more difficult in some ways.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Arthouse film is targetted at the middle class and teh older audience because of the content in it. The more educated people in the middle class will be likelyy to understand the narrative of it.
5) What type of audience would be interested in Chicken?
The type of audience that would be more likely to watch Chicken is middle class and older audiences.
Film News interview with director Joe Stephenson
Hey Guys interview with Stephenson
Flavourmag interview with Scott Chambers and Joe Stephenson
Watch the trailer for Chicken:
Watch this Into Film feature on Chicken:
Watch important film critic Mark Kermode's review of Chicken on the BBC:
Funding
1) What was the budget for Chicken?
The director Joe Stephenson raised £110,000 which was the budget of the film.
2) How did Joe Stephenson end up raising the money to make the film?
Joe Stephenson got the money through family and friends as no funding body was willing to fund Chicken.
3) How does the Chicken budget compare to a Hollywood-funded British blockbuster such as Spectre or Paddington 2?
The funding compared to the blockbuster films such as Spectre or Paddington 2 is that Chicken does not have high budget to be changing settings so that also means they can not have a much better venue.
4) Joe Stephenson tried to secure funding from organisations that help low-budget filmmakers. What is the BFI Film Fund and how does it contribute to the British film industry?
BFI stands for Brith Funding Institution. It gets money from the lottery and that is how they help small UK films to be produced.
5) Why do you think Chicken failed to secure funding from the BFI Film Fund?
Chicken could have failed to secure funding from BFI could be because their presentation did not go well so the BFI leaders may have not really liked how it was presented and layed out to the leaders.
Production
1) What difficulties did the film run into during production?
The difficulties the film faced during the film was the scenes with the chicken teh cast would not know how the animal would behave during the scene. The weather was another issue that they did soemtimes face as most of the scenes were external.
2) How many days did the film take to shoot?
The film took 19 days in total for the filming to be shot.
3) What scenes were particularly difficult for Joe Stephenson to film?
The scenes outside because of the weather conditions they would have to face some of the time.
Distribution
1) Why did the film fail to secure a distribution deal when first made in 2014?
The film failed to secure a distribution deal when the film was first made in 2014 because of very low promotion done for the film so it was harder for the audience to see the film.
2) What film festivals did Chicken feature at between 2014-2016?
The film festival that Chicken featured at between 2014-2016 was for Two-year festival circuit where they actually also won an award at.
3) Why are film festivals an effective way for a low-budget film to secure a distribution deal?
This would be because then they can reach a wider number of audiences through them.
4) When was Chicken released in cinemas in the UK?
Chicken was released in some cinemas in May 2016.
5) Why do you think film subscription service MUBI chose the film to feature on the service?
This is because the institution focuses on low budget films to get more noticed in the UK.
6) Why was Film4 a good choice to give the film its UK television premiere?
Film4 is a free TV channel with a wide number of British audience this will allow the UK films to get more noticed by the audience.
7) When will the film be released on iTunes and other video-on-demand services in the USA and Canada?
It was released in January 2018 on iTunes and video-on-demand services.
Promotion
Note: some of these pages will be blocked in school - you will need to complete those particular questions at home.
1) What does the trailer suggest regarding genre and the potential audience pleasures of Chicken?
The trailer suggests the film has pleasure of escapism as maybe the people not from the UK can look at the film and they will not be relating to it because of the different cultures in different countries.
2) What synergy can you find between the trailer and other traditional marketing methods such as the film poster?
3) Why are reviews from industry figures such as Mark Kermode so important to a film's success?
This would allow the film to get more notices and more people will watch the film i f he gives a good review.
4) How does the Chicken Twitter account create and maintain interest in the film?
Social media in this age is a big key factor in people's life so what this will do is get more people to look at the film by making it more aware on social media.
5) Who does the Twitter account re-tweet? How does this help to promote the film?
6) How does the Chicken Facebook page use images and video content to promote the film?
If the audience likes what they are seeing through the content they are more likely going to be attracte to watch the film.
Final reading: Media Magazine - the appeal of arthouse cinema
Complete the following tasks to improve your understanding of arthouse film and the possible audience pleasures that the genre offers:
Read Beyond Hollywood: Reading Arthouse Cinema. This is in MM45 on page 24 - go to our Media Magazine archive to find the article.
1) Summarise the article in 50 words.
Arthouse films are artistic characters than commercial characters. They are films that are purposely difficult to understand or 'read'. The people that assume cinema as being entertainment as that is easier to read and understand what is going on. They are rarely likely to watch an art house film.
2) What are some of the suggested audience pleasures for arthouse film?
Some of the suggested audience pleasures for arthouse film is escapism and personal identity.
3) Why do some audiences struggle with arthouse film? Refer to some media theory here (there are some important media theories discussed in the article itself).
Some audiences struggle with arthouse film because they take the cinema as entertainment which is simpler to read so arthouse film would be more difficult in some ways.
4) To what extent is arthouse film only for the middle classes and older audiences? Why might this be the case?
Arthouse film is targetted at the middle class and teh older audience because of the content in it. The more educated people in the middle class will be likelyy to understand the narrative of it.
5) What type of audience would be interested in Chicken?
The type of audience that would be more likely to watch Chicken is middle class and older audiences.
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