Radio: Introduction to radio
Staying with broadcast media, our next topic is radio.
We have two CSPs to study and also need to consider the place for radio in a digital media landscape.
Radio CSPS
War of the Worlds – Columbia Broadcasting Company (1938)
Life Hacks – BBC Radio 1 (2017-)
These are targeted CSPs and need to be studied with reference to two elements of the Theoretical Framework (Audiences and Industries) and all relevant contexts.
Example exam questions
Briefly define public service broadcasting (PSB) [2 marks]
To what extent is War of the Worlds a historically significant media product? [20 marks]
Identify two strategies or techniques used by Radio 1 to attract a youth audience. Explain the reason for each. [4 marks]
Explain how regulatory contexts shape the output of media industries. You should refer to your radio Close Study Product, Life Hacks. [9 marks]
Key question: Is radio still relevant in the digital age?
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
The ShoutOut Network
The Shoutout Network is a London-based network of diverse podcasts designed to give a platform for BAME voices. It demonstrates the rise of independent media producers in the 21st century media landscape. The representation of minority voices also arguably provides an element of public service broadcasting.
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
This is because of their large followers that listen to their radio. They have the most popular and well known radio station.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
BBC Sounds is our brand new audio app, bringing together live and on-demand radio, music and podcasts into a single personalised app.
4) How do audiences listen to radio content in the digital age?
The audience listen to the radio through voice assistants such as Amazon’s Alexa or just podcasts on Spotify in this digital age.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it."
“The very best stories are fundamentally anchored around the personal experience. You’re trying to find the human in the machine. Journalists have a process but younger audiences can find that very cold and want to access the actual response of human beings. They really want to understand the heart of the story.”
6) Why does the BBC need to stay relevant?
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
“Responding to your tastes, your moods”, “playing with form and content” and “public service running through its veins”.
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening.
9) What are the criticisms of the BBC Sounds app?
A little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
The two new podcasts that came alongside with the BBC sounds app is 'End of Days' and 'Beyond Today'. They may appeal to the younger audience as they focus on the social factors.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The Shoutout Network, a London-based network of diverse podcasts.The ShoutOut Network is a growing podcast network that launched in 2015.
2) What podcasts are offered by the ShoutOut Network?
Pop-culture literature podcast Mostly Lit, carefree comedy duo Two Fools Talking, theatre and music aficionados Artistic State of Mind and brand new football show Top 4mation.
3) What audience do they reach?
20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities.
4) What are the 2015 statistics on podcast listening in the UK?
Autumn 2015, 3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
We have two CSPs to study and also need to consider the place for radio in a digital media landscape.
Radio CSPS
War of the Worlds – Columbia Broadcasting Company (1938)
Life Hacks – BBC Radio 1 (2017-)
These are targeted CSPs and need to be studied with reference to two elements of the Theoretical Framework (Audiences and Industries) and all relevant contexts.
Example exam questions
Briefly define public service broadcasting (PSB) [2 marks]
To what extent is War of the Worlds a historically significant media product? [20 marks]
Identify two strategies or techniques used by Radio 1 to attract a youth audience. Explain the reason for each. [4 marks]
Explain how regulatory contexts shape the output of media industries. You should refer to your radio Close Study Product, Life Hacks. [9 marks]
Key question: Is radio still relevant in the digital age?
How does radio respond to the digital media landscape we now find ourselves in. Will younger audiences listen to the radio? Does it have influence? Are podcasts the future for younger listeners?
BBC Sounds
BBC Sounds is a new app designed to bring younger listeners to BBC Radio content. It aims to fulfil its requirements as a public service broadcaster while also responding to the demands of the digital media landscape.
The ShoutOut Network
The Shoutout Network is a London-based network of diverse podcasts designed to give a platform for BAME voices. It demonstrates the rise of independent media producers in the 21st century media landscape. The representation of minority voices also arguably provides an element of public service broadcasting.
Introduction to radio: blog tasks
Create a new blogpost called 'Introduction to Radio' on your Media 2 Coursework blog and complete the following tasks:
BBC Sounds
Read this Guardian feature on the launch of BBC Sounds and answer the following questions:
1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?
This is because of their large followers that listen to their radio. They have the most popular and well known radio station.
2) What percentage of under-35s use the BBC iPlayer catch-up radio app?
3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.
3) What is BBC Sounds?
BBC Sounds is our brand new audio app, bringing together live and on-demand radio, music and podcasts into a single personalised app.
4) How do audiences listen to radio content in the digital age?
The audience listen to the radio through voice assistants such as Amazon’s Alexa or just podcasts on Spotify in this digital age.
5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?
He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it."
“The very best stories are fundamentally anchored around the personal experience. You’re trying to find the human in the machine. Journalists have a process but younger audiences can find that very cold and want to access the actual response of human beings. They really want to understand the heart of the story.”
6) Why does the BBC need to stay relevant?
Now read this review of the BBC Sounds app.
7) What content does the BBC Sounds app offer?
“Responding to your tastes, your moods”, “playing with form and content” and “public service running through its veins”.
8) How does it link to BBC Radio?
The app lets you click through to any live BBC radio station, but it also offers you other forms of listening.
9) What are the criticisms of the BBC Sounds app?
A little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough.
10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?
The two new podcasts that came alongside with the BBC sounds app is 'End of Days' and 'Beyond Today'. They may appeal to the younger audience as they focus on the social factors.
ShoutOut Network
Read this Huffington Post feature on the Shout Out Network and answer the following questions:
1) What is the ShoutOut Network?
The Shoutout Network, a London-based network of diverse podcasts.The ShoutOut Network is a growing podcast network that launched in 2015.
2) What podcasts are offered by the ShoutOut Network?
Pop-culture literature podcast Mostly Lit, carefree comedy duo Two Fools Talking, theatre and music aficionados Artistic State of Mind and brand new football show Top 4mation.
3) What audience do they reach?
20,000 listeners per month, of which 92% are from Black, Asian and Minority Ethnic communities.
4) What are the 2015 statistics on podcast listening in the UK?
Autumn 2015, 3.7 million adults listen to podcasts which equate to around 6.5% of the adult population.
5) The article suggests podcasts are ‘picking up more steam’. Do you think podcasts the future of radio?
I feel like digital broadcast could be another portrayal of radio. Group of spectators like to be in charge, and now they really have a decision to pick demonstrates that they need to watch and digital broadcasts that they need to tune in to.
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