TV: The impact of new/digital media on television
Streaming services like Netflix and Amazon Prime have fundamentally changed the way we watch television. In just 15 years, Netflix has gone from a mail-order DVD company to a giant in the television industry. Next year, Netflix plans to spend $8 billion making original TV programmes.
Watch Newsweek magazine's short video on how Netflix changed TV:
TV Drama
One of the key genres for Netflix and Amazon Prime is TV drama. Many of these dramas now have the budgets and production values of Hollywood movies and many top actors are choosing to work in television rather than film.
In addition, the increase in streaming services has created a worldwide distribution network for acclaimed foreign-language TV dramas such as Deutschland 83.
For audiences, streaming has changed the way we watch television.
'Event TV', when millions of people around the country would tune in to watch the latest episode of a drama at a set time, is far less common now. Many people now 'binge-watch' TV dramas by watching multiple episodes back-to-back.
The impact of new/digital media on TV: blog task
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
Streaming services.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
The 1980s there’s been a significant shift in cultural production.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
Digitisation has allowed the technology sector to compete directly with traditional
media companies. Niche audiences are increasingly targeted.There has been an increase in media corporations owning companies in different sectors of the industry.
4) What is technological convergence?
“The term [convergence] refers to the combination of two or more different technologies in a single device.”
5) How are technology companies challenging traditional broadcasters in the TV industry?
They are wanting the audience to know mainstream the shows on their digital devices by using their streaming service and not watch thorough the TV. Therefore making the audience binge watch at times.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
Next year Netflix plans to spend $8bn on original material; Amazon’s budget is estimated at $4.5bn. Apple has recently joined the fray with a $1bn spend.
7) How many countries are Netflix and Amazon available in?
2016 Netflix simultaneously launched its service in 130 new countries, bringing its total to 190, and Amazon opened in 200.
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
I feel like they will because of the increase in the sales within the television industry.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Watch Newsweek magazine's short video on how Netflix changed TV:
TV Drama
One of the key genres for Netflix and Amazon Prime is TV drama. Many of these dramas now have the budgets and production values of Hollywood movies and many top actors are choosing to work in television rather than film.
In addition, the increase in streaming services has created a worldwide distribution network for acclaimed foreign-language TV dramas such as Deutschland 83.
Streaming services and audience
For audiences, streaming has changed the way we watch television.
'Event TV', when millions of people around the country would tune in to watch the latest episode of a drama at a set time, is far less common now. Many people now 'binge-watch' TV dramas by watching multiple episodes back-to-back.
The impact of new/digital media on TV: blog task
Go to our Media Magazine archive and read the article on Netflix and the Cultural Industries(MM63 - page 45). Create a blogpost called 'The impact of new/digital media on TV' and answer the following questions:
1) What does the 'industry' concept in A Level Media Studies refer to?
Streaming services.
2) What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?
The 1980s there’s been a significant shift in cultural production.
3) Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?
Digitisation has allowed the technology sector to compete directly with traditional
media companies. Niche audiences are increasingly targeted.There has been an increase in media corporations owning companies in different sectors of the industry.
4) What is technological convergence?
“The term [convergence] refers to the combination of two or more different technologies in a single device.”
5) How are technology companies challenging traditional broadcasters in the TV industry?
They are wanting the audience to know mainstream the shows on their digital devices by using their streaming service and not watch thorough the TV. Therefore making the audience binge watch at times.
6) What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?
Next year Netflix plans to spend $8bn on original material; Amazon’s budget is estimated at $4.5bn. Apple has recently joined the fray with a $1bn spend.
7) How many countries are Netflix and Amazon available in?
2016 Netflix simultaneously launched its service in 130 new countries, bringing its total to 190, and Amazon opened in 200.
8) The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?
9) Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?
I feel like they will because of the increase in the sales within the television industry.
10) How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? How?
Comments
Post a Comment